The problem with xG
Data science has changed the face of football in recent years - and sucked the fun out of the game for many punters.
But so saturated is the market with computer-driven models now, almost nobody makes money from xG anymore.
xG is an upgrade on league tables and form guides for calibrating your picks, nothing more. It should never be the root source of your selections.
So where do you find your edge?
Make sense with Manager Profiling
The next big wave of profits in football betting will come to those best equipped to read the game and interpret the data in new and interesting ways.
Foxpunter uses several mental models to profile football teams but undoubtedly the most exciting is the Myers-Briggs typology system.
When it comes to making sense of team behaviour, there's no better starting point than understanding the man in the dugout.
If you know the personality type of a manager, you know the values of his team and can begin to predict the cues to which his players will respond.
Join the Foxpunter Masterclass
A minimum of 25 in-depth video match previews every month, recommending a variety of match selections and correct score picks.
Instant access to courses across all four English divisions, including categorical PDF team profiles and Zoom hangout calls every Thursday.
Ratings & Data
Match ratings and regular updates on market behaviour, plus all the performance data you could possibly need in the form of xG ratio tables.
Meet the founder
Mike Holden is a qualified journalist and certified personality profiler with over 20 years of profitable football betting experience.
After 15 years working as a freelance writer for the Racing Post, Sportinglife, FourFourTwo and Oddschecker, he decided to walk away from traditional media and cut his own path...Read more
"One of the most insightful analysts I've seen. I think I have a good perspective on football but he makes me consider topics from angles I'd not even considered."
"Excellent service with detailed insight into matches. You get so many unique perspectives compared to freely available resources."
"I've been an avid follower for a couple of years now and the service just gets better and better. The quality of the tips and analysis is second to none."
Follow the five-step profiling plan
Just follow these five steps to breathe new life into your football betting operation...